A one-page framework that maps how your product creates, delivers, and captures value across nine building blocks. Replace 30 pages of planning with a clear, testable blueprint used by founders, operators, and educators worldwide.
See your entire business model on one page
Identify key activities and resources
Ensure everyone understands the model
Developed by Alexander Osterwalder and Yves Pigneur, the BMC helps you visualize, design, and reinvent your business model. It's used by startups, enterprises, and consultants worldwide to create better business strategies.
Each block represents a key component of your business model. Understanding these blocks helps you create a comprehensive and coherent business strategy.
Who you create value for
The different groups of people or organizations you aim to reach and serve
Why customers choose you
The bundle of products and services that create value for your customer segments
How you reach customers
How your company communicates with and reaches customer segments
How you retain & grow
The types of relationships you establish with customer segments
How the business makes money
The cash a company generates from each customer segment
Assets advantage runs on
The most important assets required to make your business model work
What you must excel at
The most important things a company must do to make its business model work
Who amplifies advantage
The network of suppliers and partners that make the business model work
What it costs to operate
All costs incurred to operate a business model
The BMC offers several advantages that make it an essential tool for entrepreneurs and business strategists.
See your entire business model on one page, making complex relationships clear and understandable.
Identify key activities and resources that drive your competitive advantage.
Ensure everyone understands how different parts of your business work together.
Test and refine your business model quickly with visual feedback.
Present a professional, comprehensive view of your business to potential investors.
Identify gaps and weaknesses in your business model before they become costly issues.
The BMC is versatile and can be applied in various business contexts. Here are the most common use cases.
Test and validate your business model before investing significant resources. Identify potential flaws early and pivot quickly.
Align your team around a shared understanding of how your business creates, delivers, and captures value.
Present a clear, comprehensive view of your business model to potential investors and stakeholders.
Reinvent your existing business model to adapt to changing market conditions or explore new opportunities.
Identify and map key partnerships that can amplify your business model's effectiveness.
Analyze and compare your business model with competitors to identify unique advantages and opportunities.