SCAMPER is a structured, proven approach to help business owners discover fresh ideas and innovate by applying seven targeted creative thinking prompts to existing offerings.
Each lens provides a unique perspective to help you reimagine your business
Try swapping parts, materials, or processes.
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Merge features, functions, or services to create value.
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Borrow ideas or adapt features from another context.
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Alter size, shape, aesthetics, or duration.
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Discover new customers or market applications.
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Remove or simplify components for efficiency.
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Change order, process, or user journey.
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A simple, step-by-step process to unlock your business potential
Describe your current offering
Work through each creative lens
Record as many ideas as possible
Organize and export your report
Discover the benefits of structured creative thinking for your business
Challenge assumptions and discover fresh perspectives
Generate actionable ideas quickly and systematically
Reimagine possibilities and find new opportunities
Effective for any size, sector, or industry
Join thousands of business owners who have discovered new opportunities and unlocked their creative potential with SCAMPER.